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n a perfect world, all of your employees would be excited to come to work every day. They would always be motivated on the job. They would speak well of your organization at every opportunity. They would identify opportunities for you to delight customers, top the competition, and improve your business. It's not about joining hands and singing "Kumbaya" in the breakroom. It's about employees continually thinking of ways to work together, proactively solving problems, as well as sharing a positive attitude that would be infectious with customers. Back here in the real world, though, it's unrealistic to expect that sunny outlook from every employee. However, high-performing organizations understand the critical urgency of creating a workplace environment where as many employees as possible do feel energized each day. They're always searching for ways to make sure that "work" isn't synonymous with "drudgery" because they see the direct correlation between motivated employees and the bottom line. This is why we're hearing so much about how employee experience, employee engagement, and Employee Value Proposition are becoming part of the strategic vision at companies. But designing a world-class employee experience requires leveraging modern communication capabilities. Forward-thinking organizations are working to engage, connect, and ultimately activate employees so they can be their best on the job – and enjoy their work more. 2 I

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