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Challenges o Lacked ability to help employees become persuasive company advocates o Wanted a platform where employees could safely share information o Needed accurate metrics to track the impact of Employee Advocacy Dynamic Signal Impact o Increased brand awareness through authentic voices of employees o Easy accessibility to curated content for sharing on social media o Precise measurement capabilities of the program's reach Benefits o More than 1,300 employees have registered for the platform o 63 percent of registered employees are active on platform each month o 160 percent increase in conversation volume on topics important to SAS among all employees Key Takeaways "We've used Dynamic Signal to drive our program's success. We're able to see all employee activity on the platform. That measurement capability is key because we can show the program's impact and be able to recognize the employees who are doing really well. Without the platform, we wouldn't know at all who is producing results." Kirsten Hamstra Global Head of Social Media Employees have generated more than 122,000 shares, resulting in nearly 300 million social media impressions. It explains why SAS has seen a 160 percent increase in conversation volume among all employees on topics relevant to the company. This happens because Hamstra's team curates compelling content that employees want to share. It can be stories about the corporate culture, content about the work SAS does with artificial intelligence and machine learning, and media articles about the company. The platform easily enables employees to put an individual spin on the content they're sharing with their networks – so it's more authentic. They also use the platform to raise their own profiles by demonstrating their expertise in specific subjects. Success isn't just a "gut" feeling, either. Platform metrics enable SAS to see how many employees are engaging with content and what types of information resonate most. This allows the social media team to continuously refine their strategy. It also enables Hamstra to report data insights to leadership that shows Employee Advocacy is having a tangible impact on building brand awareness and driving revenue.

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