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Gartner, Inc. | 355447
Eight Steps for Modernizing Employee Communications
in the Digital Workplace
Refreshed 5 May 2020, Published 20 November 2018 - ID G00355447 - 22 min read
FOUNDATIONAL This research is reviewed periodically for accuracy.
By Analysts Mike Gotta, Adam Preset, Christie Struckman
Initiatives:Digital Workplace Applications and 2 more
Internal communication is experiencing a renaissance as leadership teams rediscover the
value of meaningful engagement and information sharing with the workforce. Application
leaders should follow these steps to ensure bidirectional engagement between companies
and their workforce.
More on This Topic
This is part of an in-depth collection of research. See the collection:
Overview
Key Challenges
Recommendations
For application leaders responsible for digital workplace initiatives and involved in employee
communication strategies:
A Digital Workplace Is Crucial to Digital Transformation ■
Employee communication is rarely recognized as a key digital workplace component, and
sometimes has no clear ownership within digital workplace initiatives.
■
Internal communication is often treated as a one-way publishing exercise (due to mounting
frustration with email and aging intranets), rather than an opportunity to have a continuous
dialogue among and with employees.
■
Gartner inquiries reflect a consensus that some workforce segments, such as deskless workers,
feel marginalized, in part because of a lack of communication and opportunities for feedback.
■
Confusing technology options are causing incompatible or conflicting options, which can derail
efforts to modernize the employee experience around internal communications.
■
Establish your employee communications framework based on Gartner's eight-step model, and
customize it over time based on employee insights and organizational needs. In particular, use
the eight steps to:
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This research note is restricted to the personal use of kevin.bellomo@azblue.com.
