The State of Workplace Communications

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The first annual "State of Workplace Communications" report reveals that companies struggle to reach employees in today's disconnected, widely distributed workforce. Technology has fundamentally changed the way we communicate, and today's highly distributed workforce now requires companies to communicate with employees in a way that is mobile-first, personalized, and convenient. "The State of Workplace Communications" report gives insight into which channels are currently being used to disseminate important information, the challenges communication leaders face in communicating effectively within their organizations, and what budget is being allocated to solve these challenges. Leading organizations increase productivity, recruit and retain talent, improve the customer experience, reduce risk, and build culture with a foundation rooted in strong internal communications. A disengaged and uninformed workforce will have a significant impact on their top and bottom lines. According to research from Gallup, companies with highly engaged employees consistently outperform their competition. The communication team holds one of the most important roles within the enterprise; they're responsible for keeping hundreds to thousands of employees up-to-date, productive, and engaged with the company. This is no easy task, espe- cially considering that over half the world's workforce does not have a corporate email address. To keep employees informed, communication professionals often turn to a variety of tools, such as email, intranet, social media, memos, breakroom posters, all-hands meetings, and more to reach employees and share vital information. While attempting to cut through the noise, communications are communicator is often forced to contribute to it by taking a multi-faceted communications approach to cover all their bases and reach every employee. Workplace communications are disconnected. Today's workforce is disconnected, widely distributed, and often deskless, creating new challenges for leading organizations who want informed and engaged employees. To better understand the scope of the problems that com- munication teams are facing today, Dynamic Signal combined proprietary research and third-party data from leading sources to shine a light on the greater workplace communications landscape. Key findings from Dynamic Signal's study include: • 73% of communication professionals reported that communicating company news to employees is a serious challenge • Over 59% don't understand the fiscal impact of poor internal communications • 37% of communication professionals report internal silos as the number one challenge for internal communications The problem is significant. Despite the efforts of communication teams, Gallup's research shows that 74% of employees feel they're missing out on company information and news. This mirrors the Dynamic Signal study findings: 73% of communication professionals reported that communicating company news to employees is a serious challenge. Additionally, the survey conducted by Dynamic Signal uncovered that nearly half of survey respondents reported being frustrated by the tools and platforms available to reach employees in a way that is timely, effective, and measurable.

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