Why Companies Must Embrace Mobile To Better Inform Their Workforce

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This may come as a surprise, but your employees are not properly informed. They simply are not up to date on news, product announcements, or your company's current initiatives and strategy. This presents a very big problem for today's communications professionals. After all, it's very difficult for employees to be engaged at work if they are feeling out of the loop. A recent global survey by Gallup found that less than one-third of U.S. workers were engaged in their jobs, with millennials as the least engaged group, at 28.9%. As more and more millennials enter the workforce it is critical to connect with them on their terms. That means your communications must be mobile, social, and easy to receive and digest. Sounds easy enough, but transforming from age old communications methods to a more modern and up to date approach can present challenges, even for the savviest communications pro. It is time to think beyond the compa- ny newsletter, the intranet, and email. If you want to attract and retain the best talent for the future of your compa- ny you must evolve the ways in which you communicate and engage with your peers. Companies that adapt to a more mobile centric communications strategy will see a significant impact on their business. Employees will be more engaged, happier at work, and produce better results. This means your business will grow faster, generating more sales and revenue. Key Takeaway: Employees are uninformed because the methods by which their companies communicate with them are out of date. "You don't want your employees to discover news about your company in the newspaper. You want them to be the first to know." — Andrew Cutler, Internal Communications Manager @ BMW In fact, Gallup reports that, when compared to their competitors, organizations with higher levels of employee engagement are 18% more productive and 12% more profitable. These are numbers that your company's executives will pay attention to. Continue reading to discover more data and takeaways that will allow you to more easily tie your communication goals to your company's bottom line. 1 DID YOU KNOW? of employees feel that they're missing out on company information and news. (Gallup) 74%

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