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What is Employee Advocacy? Employees are your most valued asset. Companies need to connect, align and engage their workers in order to inspire them to become advocates for the brand. Imagine your employees sending out messages that attract new customers, generate referrals, recruit great hires, and effectively convey your brand's mission, vision and values. What if your company's most engaged employees - the ones as committed to your brand's success as you are - were also on the front line of your marketing efforts? What if they were reaching out to their social networks and spreading your brand's message, organically and exponentially? Sound far-fetched? It really isn't. Employee Advocacy is about channeling the passion and knowledge of employees so they can reach out to their social networks and amplify your brand's goals. It's a low risk, cost effective approach to overcome marketing constraints that can drive leads, revenue, and profitability for your company. of people believe that a company's employees rank higher in public trust than a firm's PR department, CEO or founder. Source: Edelman's Trust Barometer 41% 1

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