3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level

April 27, 2017
Since 2012, Deloitte has engaged thousands of employees to advocate for the brand on social media and build their personal brands. By training, coaching and gathering feedback from their ambassadors, they have grown and matured every aspect of the program over the past four years. It has evolved into a critical component of their marketing strategy, driving awareness for the brand and producing results that have impacted the bottom line. Turner Roach, Social Media Marketing Manager, and Aida Ahmed, Marketing and Communications Lead, from Deloitte Services, LP discuss the evolution of Deloitte’s leading employee advocacy program. • How to promote the program internally to re-activate employee participation • How to educate employees on personal brand building so they understand the value of it • How they have altered their content strategy to ensure ongoing growth and success
Previous Presentation
Cracking the Enterprise Social Media Nut
Cracking the Enterprise Social Media Nut

The technology industry is fast-paced and constantly changing. To succeed in this competitive landscape, co...

Next Presentation
How Vodafone Activates & Inspires Their Employees as Advocates
How Vodafone Activates & Inspires Their Employees as Advocates

Vodafone is a multinational telecommunications company, headquartered in the UK, with thousands of employee...