Employee Advocacy Success at Scale

March 16, 2017

With over 110,000 employees in 180 countries, Ericsson is a leader in the networking and telecommunications industries. Much of the brand’s success is due to their legacy of hiring and retaining top talent around the world. Their communications and HR teams wanted to find an easy but impactful way to help their employees build their own personal brands on social media to highlight their industry expertise and leadership. Across Ericsson, there were already a few different types of employee advocacy and social media programs in place. They knew they needed to aggregate the many different programs into one place where employees could more easily access company news, announcements, and job listings from a singular destination. This would keep their employees more informed and engaged, a top priority for the company. Sonia Boije and Lisa Smith-Strother from Ericsson explore topics such as: • How to launch and scale an employee advocacy program • How to aggregate multiple channels & create a single employee advocacy destination • How to educate and train a diverse workforce on social media and thought leadership • How to sustain engagement as well as recognize and reward employee advocates

Previous Presentation

How Vodafone Activates & Inspires Their Employees as Advocates

Vodafone is a multinational telecommunications company, headquartered in the UK, with thousands of employee...

Next Presentation

How To Power A Team Of Storytellers, with Michael Brito

LEWIS Global Communications is a global marketing and communications agency that specializes in helping bus...

Employee Advocacy Success at Scale

Previous Presentation

Next Presentation

Most Recent Presentations

When it comes to workforce communication, Australia-based Penske faces some big challenges. Employees are dispersed across two countries and work in multiple divisions across various worksites. In thi

An estimated 80 percent of the world’s 2.7 billion workers don’t sit at desks. Then why does just 1 percent of the $300 billion spent annually on business software benefit these on-the-go employees?

Most internal communication tools are broken today at enterprise companies. But it’s not the fault of the communicator. They work hard every day to connect their organization to its most valued asset

Most internal communication tools are broken today at enterprise companies. But it’s not the fault of the communicator. They work hard every day to connect their organization to its most valued asset

The leading global management and technology consulting firm, Booz Allen Hamilton, has seen phenomenal adoption success since introducing an Employee Communication and Engagement Platform to the workf

As much as social media can help a company, there are limits to its reach. More and more organizations have recognized this problem, which is why they’re starting Employee Advocacy programs to extend

“Digital” continues to disrupt and create new opportunities for businesses and brands across multiple areas of their organizations. From real-time response to hyper-connected customers and employees,

Communicators excel at the art of connecting with large groups of people. But today they must also be adept at evaluating and the acquiring software technology that enables them to put relevant conten

Download the companion Powerpoint template here: https://dynamicsignal.com/how-to-get-template Communicators excel at the art of connecting with large groups of people. But today they must also be ad

Founded in 1985, O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company. With over 25 million customers, O2 has over 450 retail stores and sponsors The O2,

How do you reach 53,000 employees spread across more than 100 cities, working around-the-clock shifts, 7 days a week—and many of them without a computer? That was the challenge facing not-for-profit S

How do you reach 53,000 employees spread across more than 100 cities, working around-the-clock shifts, 7 days a week—and many of them without a computer? That was the challenge facing not-for-profit S

It’s no secret that technology has changed the way we communicate in our everyday lives. Now, that evolution is directly shaping workforce communication. While marketing teams have been benefiting fr

“Digital” continues to disrupt and create new opportunities for businesses and brands across multiple areas of their organizations. From real-time response to hyper connected customers and employees —

Founded in 1999, Salesforce pioneered the revolutionary idea of replacing traditional desktop CRM software with CRM in the cloud, making it accessible anytime from anywhere. Today, Salesforce’s innova

The technology industry is fast-paced and constantly changing. To succeed in this competitive landscape, companies need to make sure their employees are up-to-date with the latest information. Softcho

Since 2012, Deloitte has engaged thousands of employees to advocate for the brand on social media and build their personal brands. By training, coaching and gathering feedback from their ambassadors,

Vodafone is a multinational telecommunications company, headquartered in the UK, with thousands of employees and millions of customers across the globe. As they sought to activate advocates around the

LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and a

Founded in 1976, software company SAS is made up of a wide array of global employees of all ages. In a recent survey nearly half of them responded in overwhelming fashion, asking for more training on