How Deloitte Activated Thousands of Employees As Ambassadors
Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the world’s most admired brands, including 80 percent of the Fortune 500. Their employees work across more than 20 industry sectors with one purpose: to deliver measurable, lasting results. As a member firm of Deloitte Touche Tohmatsu Limited, a network of member firms, Deloitte serves its clients in the markets that are most important to them (to learn more about Deloitte, visit http://www.deloitte.com/us/about). With a history that dates back over 150 years it comes as no surprise that the company has a rich culture built on the passion of its employees for the work they do. To harness the passion of their employees, they formalized an ambassador program in 2013 and have since grown it to over 6,000 US-based employees, driving awareness, reach, and engagement for the brand. Turner Roach, Social Media Marketing Manager at Deloitte discusses: - How Deloitte took their employee advocacy program from a grassroots initiative to a formalized ambassador program. - How Deloitte has engaged their workforce to increase brand awareness, drive web traffic, and strengthen their relationships with their employees. - How Deloitte has expanded their employee advocacy program across the organization, doubling in size every 12 months.