Social Employees: Your Secret PR Weapon
As the voice of the brand, employees can sway public opinion with their authentic, trusted point of view. Businesses continue to adapt to the quickly changing social environment, and there is little doubt that socially active employees exist within organizations. But how do companies partner with these types of employees, organize them behind a unified message, and scale a program? Join author and thought leader Neal Schaffer, and Bart Casabona, Director of Social Media at Pitney Bowes, as they discuss the impact social employees are having on companies.