SXSW 2014 - The Future of Marketing: Advocacy

March 14, 2014
The Future of Marketing: Advocacy - A Case Study Approach to Understanding What Works. We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In 2013, we finally saw the emergence of influencer and advocacy marketing as a scalable marketing channel. Brands can now harness the untapped power of their employees, customers & fans to promote their brands. Research from Forrester and Edelman’s trust barometer has shown that customers will trust peers or a company’s employees for advice on their next purchases far more than advertisements or direct marketing. By empowering employees & customer to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue. Join us to learn the strategies behind developing a successful employee & customer advocacy programs and hear real world examples of how advocacy can play a vital role in your marketing plan.
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How to Drive Adoption and Engagement within an Employee Advocacy Program
How to Drive Adoption and Engagement within an Employee Advocacy Program

Presentation entitled How to Drive Adoption and Engagement within an Employee Advocacy Program from Tuesday...

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The Rise of the Social Employee
The Rise of the Social Employee

Slide deck from Dynamic Signal's webinar on February 11, 2014 with employee advocacy experts, Cheryl and Ma...