Want to Reach Your Employees? Go Mobile!
How do you reach 53,000 employees spread across more than 100 cities, working around-the-clock shifts, 7 days a week—and many of them without a computer? That was the challenge facing not-for-profit Sutter Health in Northern California. In partnership with Dynamic Signal, Sutter Health launched an interactive mobile app for employees. In just four months, 35 percent of Sutter’s employees adopted the new tool—far exceeding their end-of-year goal. This pioneering solution has helped the organization inform and engage employees in a new way, while providing a broader, unifying perspective of who their teammates are. In this webinar, Sutter Health’s communications team will share their journey in launching and sustaining the app, plus lessons learned along the way. Sutter Health communicators Carey Peterson and Michelle Grant discuss: • Vision: why today’s organizations should consider a mobile app • Key stakeholders and how and when to involve them in an app launch • Getting real: what resources you need to launch and maintain a mobile-focused communications program